I'm a product leader with 8+ years of experience building and scaling digital products across the gaming, eCommerce, and tech sectors. My focus is where business strategy meets user experience.
My philosophy is simple: less talking, more building. I leverage AI as my "second brain" to rapidly prototype and build MVPs myself. Rather than presenting abstract concepts, I align and collaborate with engineers by handing over functional prototypes they can actually interact with.
Currently, I’m a Senior Product Manager / Game Producer at Play'n GO. Previously, I led end-to-end product development and product marketing at international gaming companies like Microgaming and Digitain, delivering scalable products to millions of global users.
My Toolkit: SQL, Power BI, Grafana, Lovable, Supabase, and AI-assisted prototyping.
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2024 — Present
Senior Product Manager | Game Producer · Play'n GO
Own product strategy and delivery for game development from concept through post-launch optimization. Evaluate engagement, retention and monetization opportunities throughout the product lifecycle, identifying business needs through stakeholder interviews, workshops and documentation analysis.
- Product Strategy
- Game Production
- Monetization
- Retention
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2023 — 2024
Senior Product Manager · Microgaming
Directed end-to-end product development from concept validation through launch and post-release optimization. Defined product vision, goals and roadmap aligned with business objectives; identified market opportunities and drove feature development focused on user engagement, differentiation and business growth.
- Product Vision
- Roadmap
- Market Analysis
- Customer Discovery
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2020 — 2023
Head of Product Marketing · Digitain
Led a team of Product Marketing Managers across multiple gaming verticals serving B2B operator customers. Defined product strategy, roadmap and prioritization across casino, sportsbook and gaming products; worked closely with commercial and operational stakeholders to improve customer acquisition, retention and monetization.
- Team Leadership
- B2B
- Casino & Sportsbook
- Product Strategy
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Aug — Nov 2019
Project Manager · Coolina
Worked on the development of coolinastore.com, managing project execution across multiple stakeholders and vendors. Increased project completion efficiency by 15% through process improvements.
- eCommerce
- Vendor Management
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Jan — Jul 2019
Project Manager · Incredo
Defined campaign and project scope and objectives; developed detailed work plans, schedules, estimates and resource plans. Organized, planned and led several projects to meet the functional, programmatic and financial goals of the business, including budget preparation.
- Project Planning
- Budgeting
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Jun — Dec 2018
Product Manager · ChessMood
Owned product requirements and delivery of a digital learning platform and eCommerce ecosystem. Managed Shopify-based commerce implementation and customer purchasing flows; improved development team delivery velocity by 10% through process optimization.
- EdTech
- Shopify
- eCommerce
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Feb — May 2018
B2C Marketing Consultant · SmartGate VC
Defined the social media strategy, set up social pages and led positioning of the brand.
- Brand Positioning
- Social Media
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Granny's Wild
Granny’s Wild is a character‑led slot that leans into humour and personality. A simple structure keeps the focus on entertainment and accessibility.
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Wheel of Mictlan
Wheel of Mictlan is a 5x3 slot themed around Mesoamerican mythology, with a central bonus wheel driving instant prizes, multipliers, and Free Spins through a clear focal mechanic.
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Static Nightmare
Static Nightmare Abyssways is a six‑reel slot that uses expanding layouts and the Abyssways format to create dramatic shifts during Free Spins. Its darker theme and changing reel structure give it a strong alternative identity.
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Rosy Orbit
Rosy Orbit Treasure Turn is a 5x5 cascading slot built around a rotating‑reel mechanic that reshapes the grid after wins. The shifting layout creates variety from spin to spin, giving the game a distinctive feel.
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Gaming products at scale
Led product initiatives across gaming verticals serving hundreds of operator brands, managing cross-functional teams responsible for the delivery of customer-facing gaming products.
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Engagement & monetization features
Introduced new engagement and monetization features that improved player interaction and product competitiveness, with roadmaps executed against commercial and market objectives.
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Game launches in regulated markets
Delivered multiple game launches from concept to production across regulated markets, from validation through post-release optimization.
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Bachelor of Arts
English & Communication · American University of Armenia
Core training in communication, analysis and writing — the foundation for stakeholder management, discovery interviews and product documentation.